Choosing the right brand name - vol 2.

Just wanted to give an update on my earlier post where I wrote about brands becoming part of our daily language. Today Fastcompany posted an article about brand verbification, a phenomenon better known "anthimeria". The interesting part of this article is the critcal view on how this can be negative for a brand. An example mentioned in this article was Yahoo's attempt on creating a buzz around their brand using the slogan "Do you Yahoo?". This can be compared with the more recent attempt from another search engine, Microsoft's Bing. They tried, and might still be trying, to create the "Bing it" buzz around their product. Whether or not this will be a success remains to be seen. I still believe that succeeding in reaching such a strong position for their brand is almost the definition of success. Reaching this level requires luck, a high level of creatitivy and that the strategy is unique to the spesific brand's service/products. What is your opinion about this?


















Source: http://www.fastcompany.com/3004901/google-what-it-means-when-brand-becomes-verb