First post!

First of all, welcome to this blog. Here we will present and discuss recent topics about branding and the different concepts of marketing. So why create a blog about this topic? Firstly, branding has become an important element in every successful business strategy. The concept is also constantly developing, due to trends, creation of new communication tools, and the growing number of brands worldwide. Companies that do not pay attention to these changes will lose track, and will no longer be competitive. The intention of this blog is to keep you upated about what is happening in the world of branding, and we want to share our views on this subject. To all you newbies out there, here is a short video that explains branding in a simple and understandable way: