Most valuable brand!

BrandZ annual report about the most valuable brands in the world was published earlier this week.  Apple is still placed first, after taking over the throne in 2011. In the last year the brand has increased their value with remarkably 19%! What is the reason why Apple continues to be such a valuable brand? Apple did release a number of new products in 2011, including two Ipad's and a new Iphone. This obviously had effect on the brand's market value, but there was something else that changed the brand and the company as a whole. Steve Jobs death in October 2011 shook the world and the interest around Apple's future became stronger than ever before. Would they continue to grow without their innovative and inspiring leader? BrandZ's report shows that they have. There was one question that struck me as soon as I read the report; Could it be that Steve Jobs death had positive impact on Apple's market value, and did it inspire consumers to purchase even more Apple products?

Here is the full list for those of you that is interested:

http://www.millwardbrown.com/BrandZ/Top_100_Global_Brands.aspx

You can also see the BBC documentary about Steve Jobs here: